Industrial Design
integrated for the Workshop for Final Project in Interior Design


Prof. Alfonso Morone




Syllabus (Learning aims)
Consistent with procedures and general objectives of the FWorkshop for Final Project in Interior Design , the module industrial design is intended to provide a first experience of the whole process of designing an industrial object obtained through the understanding and redesigning a common object to be included in the environmental context object program of Interior Design.
This approach will allow a consideration of the origin and transformation of the objects of everyday domesticity that mode of self, are then passed on to those of modernity whose own industrial design processes are driven by design.
Students will need to carry out their work in groups of up to two people at the same number and composition corresponding to the form of Interior Design.
Articulation of lessons:
Each group will be assigned a small industrial products for daily use to be redesigned.
Behind each object assigned there is no recognizable signature of a designer, though certainly there is a story that comes from the report of that product with its function ( what is it ), with its evolution over time ( its technology through the materials used and the manufacturing processes employed to achieve ) and with the ergonomics ( its relationship with the size of the human body and with the space surrounding it ) and more generally with the social and anthropological processes that have generated.
Phase 1_Survey
The first thing to do will be to make a significant executive and a graphic rendering complete the assigned object. In this way, through the return of details of the object, you will get its complete and intrinsic understanding.
Phase 2_Brief
After this first work of introspection, you will have to make a typological research on the evolution of the object over time and its configurations in the current industrial production.
Phase 3 Concept
At this point you can switch to rework specifically the object or product therefrom or complementary.
This design process can be developed through a rethinking of the object aimed at:
1_ad its ergonomic improvement
2_ad an integration of the original function with other ancillary thereto
3_ to a reframing of the object, assigning to it a next function but different from the original
4_ to a design of a system of functions complementary to those of the original object
This concept phase should include, at the same time, the identification motivated by a company that could potentially bring into production the object redesigned.
The selection will be through a company its clear identification and interpretation.
The company will be selected on the basis of its own design identity that must be analyzed, interpreted and represented as an indispensable prerequisite to the project proposal, trying to reconstruct in its main features the brand's identity assigned decifrandola through the following components:
2_history business
3_auto graphical representation
Phase 4_Solving
In the final stage you will have to deepen the appearance of executive resolution and exposure of the project proposal.
The project proposal must be represented in a complete and then summarized in a book, including a model of the study in order to establish a communication tool that can be sent at the end of the course the company as a concrete proposal of production.
Materials expected:
Phase 1_Rilievo
Materials expected:
N: # 1 Top view
N. ° 1 Bottom View
N ° 1 Front
No. # 1 Longitudinal view
No. # 1 section
No. # 1 exploded three-dimensional object, divided into its main components that will be constructive listed and described according to the following elements:
a_ identification of each component through the use of an appropriate nomenclature
b_ materials used
c_ function of the component within the whole object
d_ production process
The designs described above will have products on a scale minimum in the ratio 1:1, with any details on a larger scale.
Phase 2_Brief
Materials expected:
A power point presentation function at a show in public
Phase 3_Concept
Materials expected:
Sketches and diagrams for representing the idea behind the research project and a representation through a power point presentation of the main characteristics of identity company choice.
Phase 4_ Solving
All of the following final materials must be paginated format drawings ½ A0
1_ Relief object (from step 1 )
2_ Brief ( Summary of Phase 2)
Analysis of brand 3_ ( Summary of Step 3 )
4_ Identification project concept ( Summary from Phase 3 )
5_ Story Board
6_ Working drawings
( complete representation of the designed object in 1:1 scale, where necessary to the understanding executive, in particular greater than the actual scale eg 2:1. executive representation may include, if necessary, an exploded isometric )
( through the preparation of 3d render, displaying some actual conditions of use of the proposed object )
8_ Naming
(identification of reasoned name for the object)
Narration written 9_
(between 500 and 1,000 short text description of the characters in narrative form )
10_Scheda technique
 (indicating, in the form of a summary sheet of approximately 500 characters, materials, production processes and methods of use of the object)
(It should be a model for a study of the project proposal made ​​during the design process. Experimentally you can use a 3D printer, which will be made ​​available to students, to proceed to the prototyping of at least some of the products produced )
The project activity will be accompanied by lectures and communications on the main protagonists of the history of Italian design and the contemporary landscape of international design, through meetings with the participation of some of the new generation of Italian designers.
At the start of each of the planned project activities will be provided a detailed and specific for each of the project phases indicated.
In order for a correct assessment of the design specification, in its historical and contemporary, we indicate the following references:
AA.VV.,The New Italian Design. Il paesaggio mobile del nuovo design italiano, La Triennale di Milano, Milano, 2007
Branzi Andrea, Introduzione al design italiano: una modernità incompleta, Baldini & Castoldi, Milano, 1999
De Fusco Renato, Storia del design, Laterza, Roma Bari
By way of example, in order to provide a concise but effective, informative view of the current in the field of design may be questioned in addition to the major journals in paper format :
Domus, Interni, Abitare, Area, Ottagono
o di distributori di design:
e blog di design: